BS4 Retail

Case studies


Concept store Alexander Black by BT & BS4.
Digital shopping experience, personalized digital signage.
New York


Customized digital signage based on the type of customer purchase.

Association of the receipt to the type of buyer in order to update digital signage information


People counting, classification, heat maps, routes, areas of interest, employment...

Mappings of the exhibition space, analysis of time spent at any given attraction/area, distinction by sex, age and ethnicity.
Rome, London, Bruxelles

Large-scale Retail Trade

Counting, groups' categorization, classification, heat maps, paths, interest areas, occupation...

KPI: alluence analysisand commercial spaces' quotation.


People counting, time spent in the cathedral, people distribution and queue management.
Milan Dome

Events and Fairs

Vodafone Retail Experience, future's technologies for retail.
Intelligent mannequin and digital signage.

Tailored Solutions

Example of an integrated sensor placed inside the eye of the mannequinn in order to record the customers' interest towards the various solutions offered by the store.
New York