BS4 Retail

Traffic Counter IPC

The importance of people counting

Digital transformation is a process that is radically changing the habits of the customer, expectations are very high today especially as regards the service and availability of products and solutions of the reference market.

The trends of this change can be summarized as follows:

  • From products / services to experiences,
  • From standardization to customization,
  • Ds ownership at access.

Who uses the person counter

The traffic counters can be used in many situations in shops, shopping malls, museums, banks, car dealers, airports, railway stations, casinos, cruise ships and to handle the flow of fairs and big events.
Knowing how many customers enter a public area defined every day can be decisive for deciding the staff to be used, whether and how to change and adjust the opening / closing times, to check the influx of people following marketing actions, to compare the performance of several stores in the same chain.

Imagine the importance of a person counter for a car showroom, in which an automotive company wants to determine the type of its customers with the purpose to distribute the models of cars to be exhibited according to the customers who live in the area. The changes in the digital transformation of the market are useful to create new "experiences" of purchase for its customers.

Market sectors





and fairs

...wherever there are
streams of people
IPC is the first counting solution certified in Europe according to the new provisions on Data Protection