Markets

Shops and Ateliers

The analysis of customers outside and inside a retail store or a high fashion store can be of great help for the planning of commercial campaigns, for the organization of spaces and staff, to improve the customers' experience and to give customers an environment that can adapt itself to the new market trends.

The return on investment is a parameter of primary importance and for precise information on the analytics of a store it is necessary to have reliable, accurate and uncontaminated information: BS4 counters are an indispensable source for this kind of analysis, with an investment balanced to the needs of the individual store, and provide data that can be very useful for a correct retail strategy.

Banks

The knowledge of flow trends of clients for a bank can be very useful for the planning of interior spaces, for example in order to position useful information or investing in advertisements where the client is more likely to see them.

BS4 traffic counters can be used for a better organization of the number and schedule of the staff, through the use of que counters, so as to improve the expense for the organic without penalising the subsidiary.

It can also be useful to show different offers to different clients through digital signage totems, based on personal demographic data.

Car Showrooms

Installing BS4 traffic counters in a dealership can be unexpectedly useful: not only to evaluate advertising investments by analyzing periodic flows, but also to have a precise and uncontaminated customer count, with indications on customer groups and the exclusion of children.

Through the analysis of heatmaps and route maps generated by the BS4 software, it will also be possible to analyze the most frequented spaces to organize the sales area in order to increase profits, and the attraction of the public to the individual models.

Offices

In the case of smart environments, such as hi-tech offices, the BS4 counters can be used not only for staff counting, but also for the organization of interior spaces, by analyzing heatmaps and route maps.

It is also possible to analyze the flows and the periodic occupation of the environments, so as to create more efficient offices ,increase productivity and optimizing spaces.

Supermarkets

"Return on Investment" is the key for any type of market: an investment that does not generate profit is a loss for the company.

Through BS4 traffic counters, it is possible to obtain precise information about the progress of advertising campaigns, even dividing data according to the demographics of customers, such as age or gender.

Customizing the user experience in the digital signage totems can significantly increase their efficiency, and through the analysis of heatmaps, route maps, occupancy periods and queue data it is possible to optimize staff work, which represents a substantial portion of the expense for maintaining commercial space.

Restaurants

The BS4 counters can give very useful information both to large catering chains and to individual self-managed restaurants, with tailor-made solutions for everyone.

Thanks to our traffic counters, it is possible to have information on the food habits of the customers, through the combination of demographic data and receipts, so as to suggest dishes in a targeted manner, also through the use of digital signage totems.

It is also possible to obtain information on the number of customers seated at the various tables in a specific period, the attractiveness of the restaurant façade and the periods of attendance, to optimize staff in the kitchen and in the dining room.

Shopping centers

The analysis carried out through the BS4 traffic counters allows to collect a large amount of useful data to organize the commercial spaces and to value them precisely

Heatmaps and route maps can highlight the most profitable points of the building and the analysis of the flows can help to better organize the spaces, also inserting totems of personalized digital signage on the basis of the demographics of the current user.

The data collected through this process can also be sold to customers who manage the spaces, so as to have a very high return on investment, not only through analysis but also through resale.

Events and Fairs

The use of traffic counters in the context of fairs, museums, events or any area where people can be found can give a great help to catalog visitors by gender or age group, thanks to which space can be organized so that it responds to everyone's needs.

The data from heatmaps, route maps and flow analysis can also be of great help in optimizing spaces and personnel, also thanks to the function of que counting and the study of periodic turnout.