BS4 Retail

The advantages of facial recognition technologies

2021 April 7

By monitoring customer journeys, from their entry to the store's exit, it is possible to extract a multitude of data and generate customer insights based on analysis of activities, behaviors, purchasing patterns and also interact with it to optimize your experience.
Using retail analytics with facial recognition, retailers can also:

The use of this technology to monitor the path of the consumer in shops or shopping centers is always anonymous, the information collected is transformed into data and is not stored in any way once transformed. All systems work in absolute compliance with the requirements of the privacy guarantor.