Display targeted content based on gender, age and group type
Benefits:
On-screen marketing campaign that adapts to the viewer
Audience measurement:
- Number of views
- Number of potential viewers
- Demographics
- Attention time
Market sectors
Technology behind (1/3)
Collected data:
Number of viewers
Demographic data (Gender, Age group, Ethnicity)
Dwell time
Group Cardinality
Reporting and Analysis
EU GDPR Certified
Only anonymous statistical data are collected by Adaptive Digital Signage.
Adaptive Digital Signage is based on BS4’s IPC solution, which has been certified according to and in compliance with the new European Privacy rules.
Advantages: this important fact means that final clients do not have any more to worry about privacy matters, and that IPC can be installed and used without any further concerns.
