BS4 and Sowre were sponsors and speakers at the Dagorà Community Day "Design meets Lifestyle" hosted by A++ Group in Chiasso, presenting "Smart Technologies for Space Optimization" on how smart technologies turn physical spaces into strategic business insight.
Sowre and BS4 attended Retail Tech Innovation 2025 at Google Zurich, organized by Dagorà LifeStyle Innovation Hub, exploring how AI is driving new customer-insight capabilities and connected innovation across the retail sector.
E-commerce platforms track every click and cart abandonment — but physical stores can measure customer behavior too. With Easy Counter's Customer Analytics, retailers gain real-time insight into in-store behavior while staying compliant with privacy laws and the AI Act.
Without Customer Analytics, retailers often overestimate real footfall, schedule staff blind to peak hours, and miss the store's hot and cold zones — costly mistakes that the right data helps avoid.
Customer Analytics answers the questions that really matter: how many customers walk in, where they spend the most time, and what paths they take inside the store — real behavior data to optimize layout, promotions, and staffing.