BS4 Retail

Percassi

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Customer

Percassi

Critical task

Analyze store traffic and performance across Europe, compare brand attractiveness against competitors, and negotiate more realistic rental conditions—especially within shopping malls. The objective is to improve understanding of the target customer and optimize retail strategies.

Solution

Percassi chose EasyCounter as an advanced Traffic Counter solution to obtain accurate data that can be fully integrated into their Business Intelligence systems.

EasyCounter offers:

  • Internal and external traffic counting
  • Demographic analysis (gender, age range)
  • Group analysis (families, couples, large groups)
  • Advanced Customer Journey KPIs
  • Near real-time dashboard (updated every 30 minutes)
  • Easy installation thanks to the Wi-Fi sensors
  • Direct integration with Salesforce and corporate BI
  • Proactive sensor monitoring through a dedicated dashboard
  • GDPR Compliant

Benefits

  • Improved accuracy of the Conversion Rate
  • Ability to compare store attractiveness across identical locations
  • Identification of the real drivers of external and internal traffic
  • Support for retail teams during rental negotiations
  • Seamless integration with Salesforce for advanced reporting and analytics
  • Valuable insights for workforce planning powered by AI algorithms

Business opportunities

  • Detailed analysis of external and internal store traffic
  • Multi-store and multi-location comparison
  • Advanced funnel KPIs: External Traffic, Internal Traffic, Capture Rate, Conversion Rate, Clustering Index
  • Understanding customer behavior and traffic categories
  • Optimization of store layout, opening hours, and staff allocation
  • Forecasting based on historical data and AI-driven models

More information

For more information on this solution, contact us or visit the page dedicated .