BS4 participates together with its partners Intertouch at the next Shop Expo in Milan
BS4 will present ISA, the personal virtual shop assistant.
ISA is a ready to install totem that assists customers in creating a personalized wishlist, replicated on the customer’s smartphone; the interaction is completely anonymous.
ISA integrates with e-commerce systems, and management applications and allows the customer to order in the physical store even goods that are not available, but inserted in the customer’s wishlist.
The interaction is supported by advanced cognitive solutions (IBM Watson).
ISA guarantees a real new in-store experience, and allows you to optimize the store sales force.