With IPC you not only know the total traffic figures,
but also the demographic profiles, such as gender, age and ethnic group
excluding employees from counting
The effectiveness of a location is its capability to exploit
the available potential and to convert it into sales
Imagine knowing every single step taken in your store to a degree
where you can setup store experiences based on actionable predictions.
A frequent topic in customer analysis is the need to measure the interest of the visitors
for products and for in-store communication, which will provide insight to the level of attention given.
Know your Customer
- Reliable customer insight is the key requirement for an effective marketing strategy.
- Strong competition in retail forces the enterprises to continuously improve the customer experience in their own stores.
- Our main objective for IPC is to provide you with reliable and accurate data about your clients.