BS4 participates at Retail Institute Award competition
BS4 participates at the next shop Expo in Milan in the Retail Institute Award competition, presenting the IPC solution for anonymous counting and profiling of store clients.
IPC is a smart and unique solution, since it excludes the employees from the counts, allowing to have the actual data of inflows.
IPC also offers a profiled tracking of the clients’ paths, and allows to make targeted Digital Signage.
A unique solution for a real control of marketing effectiveness.