BS4 Retail

Images, sounds and personalized perfumes

2018 January 21

One of the solutions to improve retail strategy is to give the customer a personalized experience, which cannot be replicated in an online store or elsewhere. Thanks to digital signage devices and data provided by BS4 technologies on demographics and customer behavior, it is possible to achieve all of this.

How to give a personalized experience

Through the analysis of the average customer in a store, obtained from the information gathered by BS4 technologies, it is possible to offer personalized experiences through the use of digital signage devices capable of producing images, sounds and fragrances that best suit the individual visitor. By analyzing the demographics of the customer who is entering the commercial area, the software can make smart decisions. In this way it will be possible to diffuse the sound, the perfume or to show the image that is predicted to suit the visitors.

Other applications

BS4 technology can be integrated with digital signage devices, but it also has many other uses to make a business memorable. Providing a personalized experience can be the first step to improve your retail strategy in an increasingly digital and anonymous world!