BS4 Retail

What IPC is

IPC (Intelligent People Counter) is an integrated solution with a single goal:
  • detect entries and movements of people within a given area
  • provide an accurate evaluation of their group identity and of their activities carried out
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Components

  • Custom sensors
  • Real-time processing software
  • Business software
  • Reporting and analytics

Data and Informations to be obtained

  • Number of people that access each area of interest
  • Flow of people: how and where people move
  • Detect how many people approach each individual store and how many actually enter
  • Identification of the zones where people stay the longest
  • Ability to understand the behaviour and movements of people
  • Employees are excluded from the calculations
  • Provide estimates regarding gender (man/ woman), age group (child, young, adult, senior citizen) and ethnic group (Caucasian, African, Asian)
  • Associate to each receipt the group identity of the buyer (gender, age and ethnicity) whilst simultaneously guaranteeing the buyer’s anonymity
Female
Young
Caucasian
Female
Young
Caucasian
Male
Young
Caucasian
Male
Adult
Caucasian
Male
Adult
African
Male
Adult
Caucasian
Male
Young
African
Female
Young
Caucasian
IPC is the first solution of certified counting in Europe according to the new provisions on Data Protection

ACCREDIA