BS4 Retail

What can IPC do

  • Know and analyse what happens within the commercial activity
  • Use of data to better define the monetary value of the individual commercial spaces
  • Resell the data to the individual stores and propose the installation of the same system
  • Finding hot/cold areas within each location (heatmap)
IPC heatmap
IPC white list
  • Filtering out of the irrelevant information (eg. movements of employees - whitelist), therefore permitting real customer data analysis
  • Effective monitoring of the flow of people to the location of interest
  • Analysis based on the statistical demographic data collected
  • Comparison of attendance figures with other data from third-party systems
  • Digital signage: different video messages depending upon audience type
  • Planning and verification of Marketing Strategy
  • Cost/benefit analysis of an investment based on the attendance figures
  • Performance optimization and improvement of the Customer Experience
IPC digital signage

Market sectors

Airports

Shopping
Centers
banks

casinos
stations

car
dealerships
shops

events
and fairs
cruise
ships

...wherever there are
streams of people