BS4 Retail

What can IPC do

  • Know and analyse what happens within the commercial activity
  • Use of data to better define the monetary value of the individual commercial spaces
  • Resell the data to the individual stores and propose the installation of the same system
  • Finding hot/cold areas within each location (heatmap)
IPC heatmap
IPC white list
  • Filtering out of the irrelevant information (eg. movements of employees - whitelist), therefore permitting real customer data analysis
  • Effective monitoring of the flow of people to the location of interest
  • Analysis based on the statistical demographic data collected
  • Comparison of attendance figures with other data from third-party systems
  • Digital signage: different video messages depending upon audience type
  • Planning and verification of Marketing Strategy
  • Cost/benefit analysis of an investment based on the attendance figures
  • Performance optimization and improvement of the Customer Experience
IPC digital signage

Data and Informations to be obtained

  • Number of people that access each area of interest
  • Flow of people: how and where people move
  • Detect how many people approach each individual store and how many actually enter
  • Identification of the zones where people stay the longest
  • Ability to understand the behaviour and movements of people
  • Employees are excluded from the calculations
  • Provide estimates regarding gender (man/ woman), age group (child, young, adult, senior citizen) and ethnic group (Caucasian, African, Asian)
  • Associate to each receipt the group identity of the buyer (gender, age and ethnicity) whilst simultaneously guaranteeing the buyer’s anonymity
Female
Young
Caucasian
Female
Young
Caucasian
Male
Young
Caucasian
Male
Adult
Caucasian
Male
Adult
African
Male
Adult
Caucasian
Male
Young
African
Female
Young
Caucasian